SEO Tools are tools designed to help improve search engine optimization.

The process of optimizing your website to be found in search engines is not easy. There are many ways to do it, however the most effective way is to use SEO tools.
SEO tools boost your website’s visibility in search engines, for Local SEO and National SEO allowing you to be easily found by users, while improving the ranking of your website.

Some SEO Terms
● Click-through rates (CTR): The number of people who click on a specific search result for a specific query
● Bounce rates: Bounce rates: the share of individuals who visit a site and leave after viewing only one page
● Time on page: self-explanatory
● Pages per session: self-explanatory

SEMrush, Ahrefs, AWR, screaming frog etc. have a wide array of different tools that are great for any SEO job you can imagine.
They all offer something a little different, everything from keyword research KW difficulty & competitive research to backlink analysis and much more.

SEO is a crucial part of the content process, and it works best when combined with other Digital marketing strategies.
You’ll get more out of your optimizations by combining both SEO monitoring software and SMM, Conversion rate optimization software. If you are a long-standing business,
your SEO should be doing most of the heavy Lifting for your In-bound strategy — these paid & free tools will help you to build that foundation!

Here in this blog, we hope to give you some insight to what we and some of our peers in the industry use to do our work & also think of the many tools available to use in On-Page SEO, Off-Page SEO, Technical SEO.

Must have Search Engine Optimization Tools for 2021

Know more Ahrefs Main features

Ahrefs SEO Tools

Ahrefs’ It is one of the heavy hitters within the industry we do not ignore the tool here at Seo2Ranking although we use the other heavy weight hitter in the division mostly. It is like a Genie this weapon of a tool or shall we say tools!

We will not go on here if you are new and still have not gave Ahrefs a spin, you should check it out you will be like Wow.

Ahrefs is one the world’s most sophisticated SEO suite. Whether it’s ranking, traffic, backlinks or any other facet of SEO you care about, with Ahrefs they have got your SEO needs covered.

Some of SEMrush Main features

Some of Ahrefs Main Features

  • Do keyword research for 10 search engines.
  • Go beyond search volume with ‘clicks’ data.
  • Get total search traffic estimations for the top 10 ranking pages.
  • See backlink growth (or decline) over time, with daily granularity.
  • See which subfolders attract the most organic traffic for your competitors.
Screaming frog SEO Tool

Screaming Frog

SEO Spider web Crawler

Whether its technical challenges caused by old code on legacy sites, penalties for stuffing keywords into URLs or simply missing out on the latest Googlebot updates; there are more ways than ever before for things to go wrong with even the best SEO campaigns.

The Screaming Frog Web Crawl Service (CF SCWCS) is used to index and crawl web sites for search engine optimization purposes. It is one the best web crawler on the market and is used by most of the top search engines and webmasters.

Some of Screaming frog Main features

Some of Screaming frog Main Features

  • Find Broken Links, Errors & Redirects.
  • Analyse Page Titles & Meta Data.
  • Review Meta Robots & Directives.
  • Audit hreflang Attributes.
  • Discover Exact Duplicate Pages.
  • Generate XML Sitemaps.
  • Site Visualizations.
  • Crawl Limit.
SEMRush Comprehensive SEO marketing tools


Comprehensive SEO marketing Tools

SEMrush, we love it is there anything not to love? Like everything with life, the heavy weights cost more £ $ to use but with this set of tools in your SEO arsenal you are blowing the competition out of the water!

That simple, it is the best all round SEO tool set there is 40+ tools and counting. We think they will even soon be able to tell you, when the competition has turned off the lights!

You know what would be a real time saver? If there were some sort of software or program that you could perform all of your SEO tasks!

Well guess what? THAT’S EXACTLY WHAT THEY HAVE IN SEMRUSH. There darn cool and on point features 40+ tools – including a full suite for each stage of anyone’s SEO marketing needs.

So, give SEMrush a try – we promise you won’t regret it. it’s the go to tool for our team here at seo2ranking.

SEMrush’s groundbreaking SEO tool suite and market-leading analytical platform is trusted by over 10,000 organizations world-wide and counting.

Whether you’re a small business trying to get your first online exposure or an established company with multiple digital marketing channels, SEMrush will help get the best data you can possibly need or want for your SEO Campaigns.

SEMRush Comprehensive SEO marketing tools

Some of SEMrush Main Features

  • Keyword Research. 
  • Discover all the best keywords to target and bring traffic to your site.
  • On-page SEO.
  • Competitor Analysis.
  • Content Marketing.
  • Local SEO.
  • Rank Tracking.
  • Social Media Management.
  • Link Building.
AWR-Advanced Web Ranking

AWR-Advanced Web Ranking

World’s oldest Rank Tracking

Advanced Web Ranking, designed to help you keep your rankings high each day. You’ll never be boxed in by monthly subscriptions ever again with flexible month to month plans for this KW Heavy Weight.

Make all your search and SEO dreams come true. Populate the internet with your soul’s content just like the little guy in Inception.

Now you can rank higher than ever before as quickly and powerfully as it becomes available to share.

Advanced Web Ranking do white labeled reports that describe everything you have done in your service for your client’s work – ranked searches, sources to rank from, frequency of ranking, what kind of URLs we’ll rank, your clients won’t even care as we know because they’re going to be so grateful! With how dialed in you have their KWs.

So, whether you need to find a favorable result for a tricky requester or provide rankings according to a certain niche, this is the product for you!

They do more as well at AWR but we are in awe at the KW tool and would recommend it to any young aspiring SEO firm to give it a whirl.

AWR-Advanced Web Ranking Tool Features

Some of AWR Main Features

  • Visibility Up 10% & Visibility Down 10%.
  • Position Up 5 & Position Down 5.
  • Keyword Inside the Top 10 & Keyword Outside the Top 10.  This a long-tail keyword SEO research tool SEO Tool

This a Long-Tail keyword SEO research Tool

Quite a new kid on the block compared to the last name mentioned which is one of the oldest KW tools in the world we believe,

write to us if we are wrong! We are hearing big things about this team who have put KWT together.

Simplify tedious tasks with this tool, which will give you instant ideas for broader keyword research projects as well as help choose specific words for targeting in advertising campaigns.

Find substitutes for branded words that have trademarked logos; quickly generate lists of verbs, when nouns don’t cut it; keep up-to-date with trending trends related to your business or industry.

Key importance is emphasized because without this one simple tool you can allot of work in digital marketing!

Do you find yourself visiting Google Keyword Planner or other keyword research tools constantly? Facebook, Twitter, LinkedIn, Yelp and Reddit will all divert your attention from whatever it was that you were originally doing. 

Some of Main features

Some of Main Features

  • Keyword tool for
  • Amazon
  • Ebay
  • Bing
  • YouTube
  • Instagram
Google Search Console

Google Search Console (GSC)

Google Search Console integration with Analytics

The data in your Google Search Console (GSC) is a huge asset to you as a business owner. Browsing through it on a regular basis can help you uncover issues and opportunities that might otherwise escape you.

Just where do you find exactly what you want? GSC can be a bit overwhelming, especially if you don’t know much about it or just got started.

Total clicks for your website, Total impressions, CTR which is the click through rate of visitors to your site all rite at your fingertips.

Not to mention core web vitals, user experience and so much more.

Some of Google Search Console Features

Some of Google Search Console Features

  • Search traffic.
  • Analyze your site’s impressions.
  • clicks, and position.
  • Submit sitemaps and individual URLs for crawling.
  • URL Inspection tool provides detailed crawl, index, and serving information about your pages.

Google Analytics Integrate with GSC

As we all know, Google Analytics is a handy and free, browser-based website statistics service. However, most of us don’t realize that there are many ways to get detailed web-site statistics that Google Analytics cannot tell us.

One of the best ways to get these statistics are by using Google Tag Manager, Console and Data Studio make sure to link it all up for all your dashboards to pull all of them amazing Data points together.

Knowing exactly how long visitors stay on your web pages? what bounce rates are like? where they go when they your site are invaluable insights for any business.

Some of Google Analytics Features

Some of Google Analytics Features

  • URL destination.
  • Campaign Measurement: Traffic.
  • Goals: Website conversions & user activity.
  • Audience reports.
  • Flow visualization.
  • Analytics data.
Buzz Sumo Marketing Tool

Buzz Sumo SEO Content Tool

Discover Content ideas Sharpish

If you want your content to go viral, you need the most engaging content possible. Buzz Sumo breaks down social engagement into bite-sized pieces so that you can generate ideas with better insights, create compelling high-performing content, monitor all your coverage in one place and find other influencers fast!

The smart and easy way to analyze how well-shared your story is on social media. Buzz Sumo gives you the competitive advantage by showing you what works and letting your imagination run wild with new ideas.

Have all the best content creation tools in one place. See how your competitors are doing, get great data from 8 billion articles on social engagement, find out where influencers spend time online to reach them and more!

Some of Buzz Sumo Features

Some of Buzz Sumo Features

  • Features of Buzz Sumo are its most shared content report.
  • Carry Out Content Analysis.
  • See What’s Trending Now.
  • Find Twitter Influencers.
  • Set Up Real-Time Monitoring.
Keyword Surfer tool

Keyword Surfer

Google Chrome Extension for SEO Experts, small to medium size businesses and everyone in between.

Better Google searches are a click away. Keyword Surfer is your free assistant for easy keyword research with tons of helpful features that’ll stimulate your creativity and get you insights to power SEO, social media campaigns, video content and so much more!

With an intuitive interface based on Google’s own search language, explore the power of instant information about any topic in seconds!

Keyword research is pricey? No problem. Discover interesting keyword suggestions by category (e.g., Health Insurance, Clothing),

which will help broaden your POVs/opinions from just what you originally searched to a new perspective in minutes!

When you have an idea but need keywords before you start writing, let Keyword Surfer guide the way.

With keyword research data instantly available for Google Search in the box labeled “Ads related to” on the right side of search results, all your creative juices will be flowing like never before.

They’ve also got content guidelines too so that your articles and blog posts are well-informed and written by people who know what they’re talking about.

Keyword Surfer is perfect for new businesses covering topics from A-Z, bloggers with a hard deadline (1 week!) or looking to stay relevant through any other form of online promotion!

This product is priced at $0 dollars – one hundred percent free of charge – meaning there’s really is just no down side to using it for your advantage.

Keyword Surfer Google Extension

Some of Keyword Surfer Features

  • Average word count (aka content length)
  • Keyword density and frequency.
  • Use of partial match keywords.
  • Hidden content.
  • Page speed.
  • Characters count in title tags.
  • Alt text.
SEO Quake SEO Tool

SEO Quake SEO Tool

This is a software that monitors search engine ranking and generates Keyword Density Data, Page Audits, you can check Internal & external links all for free yes that is rite all free how cool is that? pop it on your chrome extension list and off you go!

Some of SEO Quake Main Features

  • Conduct an on-page SEO audit in a flash.
  • Examine internal and external links.
  • Compare domains and URLs in real-time.
  • Export all data into a file.
AnswerThePublic Tool

AnswerThePublic SEO Tool

Longtail Keyword Suggestion Tool

There software taps into autocomplete data from search engines like Google and then comes up with some awesome longtail keywords suggestions in a very unique way!

Services like these empower marketers to optimize their digital presence while targeting their specific consumers.

AnswerThePublic Tool Features

Some of AnswerThePublic Main features

  • Public Relations.
  • Consumer Research.
  • SEO.
  • Content Marketing.
  • Paid Media.
SEO Minion google extension

SEO Minion Tool

SEO tasks such as On-Page SEO

SEO Minion is a fully automated chrome extension SEO tool designed to boost your keyword rankings, send traffic and make more money.

It combines the functionality of popular SEO tools like Scrapebox and GSA SER into one powerful application.

Some of SEO MinionMain Features

  • Analyze On-Page SEO.
  • Analyze the HTML of the page you’re currently viewing just as you would if using Moz Bar’s Page Analysis feature. (See our Moz Bar review and case studies).
  • Link Checker.
  • SERP Preview Tool.
  • Simulate Multi-Location SERP.
  • Download PAA.

Good luck with your SEO Plans

We know it’s a bigger SEO Tools list than you thought, we wrote this list as we know it can be daunting starting out online & getting to grips with your SEO, knowing you need to get noticed & found. Seo2Ranking is an SEO Company in London that offers bespoke and customized services to help clients succeed in their local SEO business needs.

We hope it helps you out, if you are a new Agency or a fledgling business that is trying to save some cash flow, all of these tools cost money barring the totally free that said they all offer part access, some more than others & this should help you in your SEO aims.

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