The best digital marketers work with Conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages.
This list of CRO tools cover
- A/B Testing
With the variety of tools at hand for Conversion Rate Optimization, the Data has never been so defined and at the ready for corporations to help define the offer of services & products within your online Prescence.
CTR is as if not more important than your traffic!
We know chicken and egg scenario here as without traffic there is no need for analytics eh!
By running tests on analytics user behavior and A/B split testing with these tools you will achieve a far higher conversion rate, which is what all businesses are looking to achieve for their website.
1. What is Heat Map Analytics and how to use it?
Heat map is a graphic representation of data. This representation often resembles a heat map by using color and density of the map.
The use of a heat map is relatively simple.
2. Web analytics explained?
Web analytics refers to the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
For example, web analytics tools can tell you how many visitors viewed your website, where they came from, how they navigated through your site, how long they stayed, how they found you, what they clicked on, and much more.
3. How to Improve your website ranking with web analytics?
Analytics can help you monitor your website performance, track custom reports and goal conversions, gain deep insights into your traffic, and analyze your visitor activity in real-time.
Find out exactly what is going with your sites CTR which is invaluable information and will help you deliver a more intuitive end user experience.
Use the same Analytics tools to see what it is your competitors are beating you at.
Conversion Rate Optimization Tools list for 2021
- Crazy egg
- Mix panel
- Heap Analytics
- Hot jar
- Un Bounce
What is Crazy Egg
Crazy Egg lets you see exactly how your visitors are interacting with your website. It shows you things like where they click, how far they scroll.
This tool will help you find the dead zones and the frequently clicked areas on your site.
Crazy Egg Main Features
- AB Testing
- Activity Dashboard
- Activity Tracking
- Assessment Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
What is Mixpanel
Mix panel is a web and mobile analytics platform that provides actionable insights on user engagement & how visitors use your website or mobile app.
MixPanel Main Features
- Interactive Reports
- Team Dashboards & Alerts Monitor your metrics
- Limitless Segmentation Surface
- Group Analytics
- Time period comparison in Insights
- Customizable dashboards
- Anomaly Explanations
- Recurring messages
- Global filter in Dashboards
- Formulas in Insights
What is Heap Analytics
The Heap Analytics platform is an interactive user experience tracking solution that gives you the ability to access detailed information related to how your website visitors interact with your content and what draws them in most.
You can also track conversions, page views, offer users incentives for returning, or use heat mapping technology which tracks clicks on various elements of a web-page by simply linking it up with Google Tag Manager!
Heap Analytics Main Features
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics
What is Woopra
Woopra is a real-time analytics and marketing platform. It is a cloud-based web application that provides: Live Visitors, Live Visitors Charts, Session Time, Page Views, Site Search, and more.
Create segments of visitors based on criteria, including: browser, device, source, social network, language, and more… Create funnels to track your visitors’ behavior.
Woopra Main Features
- User Data
What is Amplitude
Amplitude is a web analytics and behavioral data platform that offers powerful tools for analyzing, monitoring and understanding your traffic and user behavior.
Amplitude Main Features
- Standard Event Tracking
- Custom Event Tracking
- API / Integrations
- Performance and Reliability
- User, Role, and Access Management
- User Segmentation
- Custom Event Tracking
- Real-Time Insights
- User Path Tracking
- User Activity History
- User-Level Analytics
What is Hotjar
Hotjar is a service that lets you see how your visitors are really using your website. With one-click integrations and a visual feedback tool,
Hotjar allows you to see the impact of your changes in real-time.
Hotjar Main Features
- Heat Maps
- Heat Maps
What is Optimizely
Optimizely helps people build better experiences. They do this by testing every element on the page with A/B testing and giving you the data, you need to make informed decisions.
They call their service an experimentation platform pricing is vague as you need to sign up, though we know this tool is in the higher in category in both quality and price.
Here is a little run down of some things you can do with Optimizely main features.
Optimizely Main Features
- Use with multiple platforms
- Custom Targeting
- Easily integrate with Hotjar
- Optimizely provides you with their API
- Beautiful page redesign made easy with easily deployable tests
Optimizely X- Web Experimentation-Lets you set up & run personalization tests
Optimizely X –Full stack- Lets you run custom tests with advanced Java script and allot more
Optimizely X Mobile – Lets you run tests on mobile sites & apps
What is UnBounce
Un bounce is a landing page platform that allows you to create, publish and A/B test landing pages without IT.
Un-Bounce makes it easy to create beautiful, effective landing pages with one-click publishing. It’s one of the fastest, most productive way to start creating and testing landing pages, with over one million landing pages published and tested to date. All that said it is very pricey for what it does, as you can build the same for far less money within WordPress & adding the same features with add on tools.
Unbounce Main Features
- Smart Traffic
- Landing page Templates
- Drag n Drop Builder
- Popup Builder & Sticky Bar
- Dynamic Text Replacement
- AMP Landing Pages
- Easy Client Management & Collaboration.
- Bonus it is very easy to use
What is Sumo
Pop up forms and submission forms are still really important in 2021 no not the annoying in your face soon as you hit the site type, or the type that smacks in your face soon as you dare move from the first page you have landed on!
Strategically placed, with personalization and allowing the user to access pop ups as and when the user wants still works great.
Heck something needs to catch the information and you need a way to engage with your website visitors
To get testing in the first place you need material and something to catch the data, it is why we added Sumo as it does so much.
Sumo Main Features
- Fully responsive and mobile-friendly design that works with every device 2- Collect emails from visitor’s form submissions and popups
- Personalize your popups and landing pages.
- Integrations with major email platforms (i.e., MailChimp, Aweber, Get Response, and more)
- Promote your Popups and landing pages with Facebook campaigns
- Automatically add your new email subscribers to your email marketing services (i.e., Aweber, Get Response, and more)
- Search Rank, Social Sharing
Conclusion there is no getting away from Conversion Rate Optimization tools are expensive to utilize for sure.
Though with an amazing upturn of some 200% in your R.O.I yes you read that correct then that is an investment that pays for itself many times over.
You can get access to some basic functions of freemium plans; Paid Pricing plans generally start around £400 per month for CRO software use, that said you are not running Conversion Optimization Campaigns at these cost as an Agency think more in the £2000 per month and up!
As an example, Optimizely will cost you in the Region of $60000 and upwards of $100,000 for use of the software only that said this tool is for the medium to large size corporation.
Do not worry there are many great options the smaller business can utilize to amazing affect as well.
For a free Conversion Rate Optimization consultation contact Seo2Ranking and let us help you convert more of your website traffic.