Google ranking factors 2021            


So here goes here is Google 200 ranking factors, so what are the most important elements that determine the position of a website in Google Search results. 

Let’s be honest if you try to even wrap your head around all the different variables it would explode… some say it is 1300+ ranking factors!  

Who knows only google, as someone who loves math my take since I have read my first blog on SEO, is go with what is quantifiable and sure you can run MVT tests A/B split tests to try new things out push boundaries?  

Even the most seasoned of SEO professionals do not bloody know everything as when google was so open people just gamed the system!  

Yes, you read correct yes, we know allot from what google has divulged and what many clever people have worked out down throughout the years. 

Though that said there has been so many darn stupid google myths over the years that some lists are just out rite silly and clickbait for sure. 

A great resource which actually sets about busting many of these myths is googles search Central on YouTube.  

The channel has some amazing guest & is hosted by Martin Splitt who seems like myself in a sense that he & I still love Google!  

Do not Cain me… I almost look at the older Generation in the industry and Google as an old married couple they love each other! Ah occasionally hate each other ha maybe I will get to that stage myself one day who knows eh!   


So here goes do not let such long list blow your head off, as you can worry about the core of them and the rest seem to fall in to line once you know what you are doing!  

Ranking factors
  • Domain age 
  • Domain registrar length 
  • Domain history 
  • Domain authority if it is a page host 
  •  Parked domains 
  • Exact match domain 
  • Country-specific TLD or extensions 
  • Server flagged as spam 
  • Domain flagged as spam 
  • Concise URLs 
  • URL string 
  • Public vs. private WhoIs 
  • Spammy WhoIs Owner 
  • Server locations 
  • SSL / HTTPS 
  • Site architecture 
  • Site usability 
  • Site uptime 
  • Reviews 
  • Over-optimization 


  • Frequency of site updates 
  • Duplicate meta descriptions 
  • Spammy meta descriptions/clickbait 
  • Mobile-friendly responsive design 
  • Breadcrumb navigation 
  • HTML sitemap 
  • Content changes 
  • Contact Us” pages 
  • CTR 
  • Hacked site 
  • Microformat 
  • Page loading speed 
  • Page speed in Chrome 
  • Code and W3C compliance 
  • Doorway pages 
  • Page proximity to homepage 
  • PageRank 
  • Page age 
  • Page categorization 
  • Page sources 
  • Page layout 
  • Tabs 
  • Page quantity 
  • Page location in sitemap 
  • Rel=Canonical tags 
  • Popups 
  • Ads 
  • Tags 
  • Page over-optimization 
  • Bounce rate 
  • DMCA 
  • Direct traffic 
  • Repeat traffic 
  • Content length 
  • Content structure 
  • Grammar and spelling 
  • Reading understandability 
  • YMYL 
  • Co-occurrences 
  • Semantic search 
  • Usefulness 
  • Insightful content 
  • Unique content 
  • Holistic content 
  • Syndicated content 
  • AI generated content 
  • Supplementary content   
  • Regularly posted content-News etc.  
  • Significance of content changes 
  • Frequency of content changes 
  • Google Panda and content quality 
  • Engagement  
  • Other forms of content video, photos  
  • Image alt text 
  • Image optimization 
  • Video optimization 
  • Keyword in title tag 
  • Keyword at the beginning of title tag 
  • Keyword in URL 
  • Keyword in Domain 
  • Keyword in meta description tag 
  • Keyword in H1 tags 
  • Keyword in H2 and H3 tags 
  • Keyword frequency 
  • Keyword density 
  • Keyword prominence 
  • Keyword or long tail keywords  
  • LSI keywords 
  • LSI keywords in title and description tags 
  • Quantity of other ranked keywords on site 
  • Organic keyword CTR 
  • Organic CTR for all KW on your site  
  • Keyword in subdomain 
  • Anchor text context 
  • Sentiment around anchor text 
  • Branded anchor text 
  • Spam anchor text 
  • Outbound link quality 
  • Outbound link quantity 
200 Ranking factors
  • Number of outbound links per page 
  • Outbound link motif 
  • Excessive use of No Follow  
  • Internal page link quality 
  • Internal page link quantity 
  • Internal link anchor text 
  • 107.Internal link anchor text 
  • Broken or 404 links 
  • Excessive 301 redirects 
  • Cloaking 
  • Affiliate links 
  • Widget links 
  • Hidden affiliate links 
  • Links to bad Regions 
  • Selling/buying links 
  • Quantity of linking root domains 
  • Age of linking domain 
  • Authority of linking domain 
  • Authority of linking page 
  • Sudden influx of links 
  • Sudden influx of links 
  • Quantity of links from same C-Class IPs 
  • Quantity of total linking pages 
  • Links from certain TLDs 
  • Links from competitors 
  • Links from bad Regions 
  • Links from low-quality directories 
  • Links from unrelated sites 
  • Links from articles or press releases 
  • Co-citations 
  • Unlinked brand mentions 
  • Too many links from low-quality sites 
  • Links from diverse sources 
  • Links from relevant sources 
  • Linking domain relevancy 
  • Links from sites on relevant page levels 
  • Links from authority sites 
  • Links from Wikipedia/ Quora reddit  
  • Links from hub pages 
  • Links from 301 redirects 
  • Links from forums 
  • Google Penguin and Link building 
  • Sitewide links 
  • Trust Rank of linking site 
  • Quantity of links on linking page 
  • Link anchor text 
  • Similar link text 
  • Link titles 
  • Link location 
  • Link location in body copy 
  • Country-specific TLDs 
  • NoFollow links 
  • Link velocity 
  • Natural link profile 
  • Reciprocal links 
  • Temporary link schemes 
  • User-generated content links 
  • Word count of page 
  • Quality of page content 
  • Link age 
  • TrustRank 
  • Guest blog posts 
  • Query timeliness 
  • Serps limits  
  • User browsing history 
  • User search history 
  • Brand search 
  • Pogo-sticking 
  • Google Dance 
  • Google Webmaster tools warning 
  • Google sandbox 
  • Disavow tool 
  • Transactional searches 
  • Shopping results 
  • Image results 
  • Single-site results 
  • Safe search 
  • Big brand preference the two sides google talk about 
  • Brand mentions in the news 
  • Brand + keyword search 
  • Google News Box 
  • Local searches 
  • Country or geo-targeting 
  • Domain diversity 
  • Easter egg results 
  • Google Chrome bookmarks 
  • Google Toolbar data 
  • Human editors 
  • Manual penalties 
  • Reconsideration requests 
  • Social sharing 
  • Social shares 
  • Instagram  
  • Twitter  
  • Pinterest 
  • Facebook 
  • LinkedIn 
  • TV  
  • Radio 

We will cover the ranking factors in googles search algorithm that you should focus your attention. 

Below is a list of the 10 most important google ranking factors:    

Top ten google Ranking factors

Content quality 

The overall quality of a page’s content, how useful is it? Is your CTR good, bad, indifferent? 

This must be written about every single day of the year and still people think great content is easy to master! Be genuine and passionate about what you do and you will be half way there. 

Depth of content 

Now this a tricky one as no one size fits all. 500 words will just not cut it any more, though that said surely 700-800 words of amazing content is far better than 1600 words of incoherent drivel and completely keyword stuffed, just trying to trick the algorithms.  

Thankfully there is not too many of these sites kicking about the top of search engines, even Bing will up their game in this regard the next few years. 

You can clearly see plenty of examples of websites that are ranking on page one, spot one for competitive keywords with around 700 words beating pages with 3000 words.  

So, as you can see page depth is important though it is just a factor among many. 


H1-H2-H3 & Meta description  

Place your Keyword in the URL & in the meta description within the first 10-15% of the contents page depth.  

Give google, nice and clear understanding of what your pages are about with spot H1-H2-H3 so they know exactly what each site page is about. 


Keyword Density  

The number of times a keyword appears in comparison to the total number of words on a page.  

A keyword map helps to keep track of this. 

Inbound Links  

The number of links that point to a website from other websites was almost a Defacto many moons ago.  

Links still are relevant for sure, though with so many different factors it is only one component to improving your ranking for the different search engines. 

Page Load Time/ Core Web vitals 


The speed at which a website responds to user actions is important to google though in the modern age arguably more important to your users.  

Removing unused Java Script will reduce page speed loading, also removing unused CSS will help to reduce loading times.  

Author authority   

We will be clear here on this topic it does exist though maybe not how people think, this area is aimed at firstly what is important correct information about health etc. 

Who want signs of a stroke information from a blog so let’s get real it is a great initiative? 

Secondly big brands have already reached the pinacol, so normally when they are doing something big and or something new the press/news comes along with that, google in this regard is matching user intent.  

News Author authority can be a tricky one and quite simply I’d hate to be in the position trying to figure that out!  

Domain Authority  

The measure of how authoritative a website is based on the quality of the sites linking to it, again with everything this is only part of the equation.  

How trust worthy is your site? are you free of a spam score? Do you have lots of online reviews? 



The number of links from other websites to a specific page on a website will be determined how much content your company produces.  

Remember amazing copy writing gets linked to yes you need to work at it for sure.  

User interaction  

This is huge I think this tells google what your website visitors think of your website and content better than most indicators as well as website owners themselves, even if you just use a simple heat map get the data back you need to keep improving your different website pages. 




As you can see there is allot of myth surrounding many things Google and something’s are just pure bull!  

We added the last few things on the list for brand as Google has clearly stated this count!  

So, they may or may not take some of these things in to account in the algorithm for ranking factors I have touched on it before I just like to work off what is accountable of course you can test outside of this. 

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