Make no mistake Google leads the way here in best understanding and even defying what user search intent is!
Have you ever asked your smartphone what day it is today? What’s the meaning of life?
What to have for lunch? Don’t put on pants, seriously just ask Google.
Search engine optimizers have long been aware of the fact that search engines have different types of search intent. Recently, however,
There are four different types of user search Intent that are important to understand!
Google has placed greater emphasis on search intent. This has led to a reshuffling of the “search engine optimization food chain.” In fact,
Google is now the de facto authority on search intent, and any in-depth discussion of it must include a rundown of their four main types.
Before you plan your content for your blog, website or sales copy etc. ask yourself some questions that will help you reach the audience you want.
Questions That Will Help You Determine Who It Is You Are Writing For
- What are the different search intents that people use when searching for information online?
- How to determine what type of intent someone has before you start writing content?
- The four main types of search intent and how they differ from each other?
- How to find out what your customer’s intent is by looking at their keyword research?
- Different ways to create content based on a person’s search intent?
- Which one should you pick if you don’t know which is best for your business goals and objectives?
- How can you use this knowledge to improve your marketing strategy?
- Why is it important for businesses to know what type of searcher they’re targeting?
- Examples of when you might want to change up your approach based on the type of search being made?
- The importance in understanding how people behave online and why that matters for SEO and content creation?
Navigational Search Intent
Search engines can generally be split into two categories: informational and navigational. However, there are actually four very different types of search intent.
The four groups of search intent are transactional, navigational, informational, and research/commercial.
Transactional search is search that supports a specific transaction, like booking a flight.
Navigational search is used to get to a specific website or resource, like finding a specific website. Informational search is used to find information, like “How to cook a steak.”
Research search is used to find specific information on a certain topic, like “How much does a new Road Bike cost?”
Google is currently the most used search engine in the world. From the user’s point of view, a search query is a way to get an answer for a question.
From the search engine’s point of view, it is also a way to predict the next action that a user might take.
For this reason, Google has made a lot of efforts to interpret and reply to the user intent.
Here is a more defined look at each of the four different intent users have when searching online.
Transactional Search Intent
Your search query isn’t always the beginning of a customer journey, it can also be the end. For example, consider someone who just bought a car, they may be searching for repair information, or they may just be doing a quick Google search to learn about the car they just bought.
Similarly, a business may conduct a search for a competitor in order to find out how they can better market to those potential customers.
This is known as transactional search and it can happen at any point in the customer journey.
Informational Search Intent
You have just typed in a search query into your Google search bar.
This is the only thing you know for sure: you want to learn more about something and Google is the easiest way to do that.
Now you have to decide what type of information you are looking for. Are you looking for the Google definition of something, or looking to have a more comprehensive understanding of your search query?
Maybe you want to know how people define something, or you want to see images of something. If you want to learn more about your search query, you have entered an informational search intent.
This intent can rely on a variety of search features to provide information on a search query. Before you start searching, think about what you are looking for.
Commercial Search Intent
If you’re not familiar with the lingo, “commercial search intent” is Google-speak for when someone is searching for something in order to buy it.
If someone searches for “new winter coats,” that’s commercial search intent because they’re most likely hoping to buy a new winter coat.
On the other hand, if someone searches for “how to buy a new winter coat” or “where to buy a new winter coat,” that’s informational search intent, because they’re looking for more general information about how or where to buy a new coat.
In contrast, people searching for “how to make a new winter coat” or “where to get a new winter coat” may be looking for information about how or where to make so the Intent in one is Commercial and the other is Informational.
Defining your writing based on user search intent, with your Kw plan should hopefully help you get in front of more readers or customers.
We hope our run through on the difference on the four main user search intent will give you some clarity, on how to next go about constructing your writing process.
Whether that be for a product description or a blog on your favorite fishing lake.
Need help writing your blog?
We can help reach out to our Content writing team here at Seo2Ranking for insightful writing that will match with the user search intent your content needs to reach.