SEO Tool List To Improve Search Engine Optimization 2022

The process of optimizing your website to be found in search engines is not easy. There are many ways to do it, however the most effective way is to use SEO tools.

SEO Tools are tools designed to help improve search engine optimization

Updated April 7th 2022

SEO tools boost your website’s visibility in search engines, for local SEO and National SEO allowing you to be easily found by users, while improving the ranking of your website.

Some SEO Terms

● Click-through rates (CTR): The number of people who click on a specific search result for a specific query

● Bounce rates: Bounce rates: the share of individuals who visit a site and leave after viewing only one page

● Time on page: self-explanatory

● Pages per session: self-explanatory

SEMrush, Ahrefs, AWR, screaming frog etc. have a wide array of different tools that are great for any SEO job you can imagine.

They all offer something a little different, everything from keyword research KW difficulty & competitive research to backlink analysis and much more.

SEO is a crucial part of the content process, and it works best when combined with other Digital marketing strategies.

You’ll get more out of your optimizations by combining both SEO monitoring software and SMM, Conversion rate optimization software. If you are a long-standing business,

Your SEO should be doing most of the heavy Lifting for your In-bound strategy — these paid & free tools will help you to build that foundation!


Here in this blog, we hope to give you some insight into what we and some of our peers in the industry use to do our work & also think of the many tools available to use in On-Page SEO, Off-Page SEO, Technical SEO.

Must have Search engine optimization Tools for 2022


SEO Tools

Ahrefs’ It is one of the heavy hitters within the industry we do not ignore the tool here at Seo2Ranking although we use the other heavy weight hitter in the division mostly. It is like a Genie, this weapon of a tool or shall we say tools!

We will not go on here if you are new and still have not gave Ahrefs a spin, you should check it out you will be like Wow.

Ahrefs is one the world’s most sophisticated SEO suites. Whether it’s ranking, traffic, backlinks or any other facet of SEO you care about, with Ahrefs they have got your SEO needs covered.

Some of Ahrefs Main features

  • Do keyword research for 10 search engines.
  • Go beyond search volume with ‘clicks’ data.
  • Get total search traffic estimations for the top 10 ranking pages.
  • See backlink growth (or decline) over time, with daily granularity.
  • See which subfolders attract the most organic traffic for your competitors.

Screaming Frog

SEO spider web crawler

Whether its technical challenges caused by old code on legacy sites, penalties for stuffing keywords into URLs or simply missing out on the latest Googlebot updates; there are more ways than ever before for things to go wrong with even the best SEO campaigns.

The Screaming Frog Web Crawl Service (CF SCWCS) is used to index and crawl web sites for search engine optimization purposes. It is one the best web crawler on the market and is used by most of the top search engines and webmasters.

Some of Screaming frog Main features

  • Find Broken Links, Errors & Redirects.
  • Analyse Page Titles & Meta Data.
  • Review Meta Robots & Directives.
  • Audit hreflang Attributes.
  • Discover Exact Duplicate Pages.
  • Generate XML Sitemaps.
  • Site Visualizations.
  • Crawl Limit.


Comprehensive SEO Marketing tools

SEMrush, we love it is there anything not to love? Like everything in life, heavy weights cost more £ $ to use but with this set of tools in your SEO arsenal you are blowing the competition out of the water!

That simple, it is the best all round SEO tool set there is 40+ tools and counting.

We think they will soon be able to tell you when the competition turned off the lights!

You know what would be a real time saver? If there were some sort of software or program that you could perform all of your SEO tasks!

Well guess what? THAT’S EXACTLY WHAT THEY HAVE IN SEMRUSH. The SEO software features 40+ tools – including a full suite for each stage of anyone’s SEO marketing needs.

So, give SEMrush a try – we promise you won’t regret it.

It’s the go to tool for our team here at seo2ranking.

SEMrush’s groundbreaking SEO tool suite and market-leading analytical platform is trusted by over 10,000 organizations world-wide and counting.

Whether you’re a small business trying to get your first online exposure or an established company with multiple digital marketing channels, SEMrush will help get the best data you can possibly need or want for your SEO Campaigns.

Some of SEMrush Main Features

  • Keyword Research. 
  • Discover all the best keywords to target and bring traffic to your site.
  • On-page SEO.
  • Competitor Analysis.
  • Content Marketing.
  • Local SEO.
  • Rank Tracking.
  • Social Media Management.
  • Link Building.

AWR-Advanced Web Ranking

World’s Oldest Rank Tracking?

Advanced Web Ranking, designed to help you keep your rankings high each day. You’ll never be boxed in by monthly subscriptions ever again with flexible month to month plans for this KW Heavy Weight.

Make all your search and SEO dreams come true. Populate the internet with your soul’s content just like the little guy in Inception.

Now you can rank higher than ever before as quickly and powerfully as it becomes available to share.

Advanced Web Ranking do white labeled reports that describe everything you have done in your service for your client’s work – ranked searches, sources to rank from, frequency of ranking, what kind of URLs we’ll rank, your clients won’t even care as we know because they’re going to be so grateful! With how dialed in you have their KWs.

So, whether you need to find a favorable result for a tricky requester or provide rankings according to a certain niche, this is the product for you!

They do more as well at AWR but we are in awe of the KW tool and would recommend it to any young aspiring SEO firm to give it a whirl.

Some of AWR Main Features

  • Visibility Up 10% & Visibility Down 10%
  • Position Up 5 & Position Down 5.
  • Keyword Inside the Top 10 & Keyword Outside the Top 10.

This is a long-tail Keyword SEO Research Tool

Quite a new kid on the block compared to the last name mentioned which is one of the oldest KW tools in the world we believe.

Write to us if we are wrong! We are hearing big things about this team who have put KWT together.

Simplify tedious tasks with this tool, which will give you instant ideas for broader keyword research projects as well as help choose specific words for targeting in advertising campaigns.

Find substitutes for branded words that have trademarked logos; quickly generate lists of verbs, when nouns don’t cut it; keep up-to-date with trending trends related to your business or industry.

Key importance is emphasized because without this one simple tool you can do a lot of work in digital marketing!

Do you find yourself visiting Google Keyword Planner or other keyword research tools constantly? Facebook, Twitter, LinkedIn, Yelp and Reddit will all divert your attention from whatever it was that you were originally doing. 

Some of Main features

  • Keyword tool for
  • Amazon
  • Ebay
  • Bing
  • YouTube
  • Instagram

YOAST WordPress SEO Plugin Tool

The Yoast plugin for years has been the go-to CMS for SEO on WordPress! Although there have been many very troubling reports of plugin breaking websites when un-plugged as of the time of writing this,

Most in the Industry seemed to have got ahead of this problem.

Agencies all over the world have already been turning to other alternatives for quite some time if your SEO Agency is still using it ask them why?

What updates are coming?

Has this problem spread to websites that are not unplugging Yoast? Etc.

So, it does not sound like we are bashing Yoast, there is a lot very good with the Plugin.

Yoast SEO plugin lets you simplify the organic search engine optimization process for your website with just a few clicks.

With Yoast Premium, you can automate everything from content checks to social media sharing, so you can focus on what matters most: creating better content, getting on with your running your business!

The problems we have mentioned at the start may be getting blown out of proportion, not for those who site broke that is for sure!

Though Yoast now has some serious competition and it already looks like many have jumped ship this does not mean Yoast cannot fire back time will tell in this regard.

Some of Yoast Main features

  • Paragraph Structure.
  • Yoast SEO will analyze the structure of your paragraphs to help deliver better content.
  • Keyword Density.
  • Flesch-Kincaid Reading Ease.
  • Meta Descriptions.
  • Link Support.
  • Permalink Cleanups.
  • Social Sharing.

Rank Math WordPress SEO Plugin Tool

We do not rate these plugins well as keyword tools and they would serve there self well in concentrating on what they do best being a CMS within a CMS! What do we mean by that?

Any plugin you can use to complete your full set of jobs in On-Page SEO is a management tool and Rank Math is Darn ahead of the game compared to many + the former star in this field many believe.

Although a word of caution to our WordPress lovers & community if everyone and their granny keeps using the same snippets and KW suggestions that come in bulk on mass, you’ll be one of many millions using the same quick quo pro suggestions.

What we advise in using SEO plugins for, what they are designed to do best and that is manage all of your On-Page check list in one system neat, tidy and intuitive Rank Math ticks all the boxes Nicley here!

Some of Rank Math Main features

  • Easy to follow Setup Wizard.
  • Clean, & Simple User Interface.
  • Built-In Advanced SEO Analytics Module.
  • Google Analytics Integration.
  • Rank Tracker.
  • Keep an Eye on Position History.
  • Ranking Keywords for Posts.
  • The Most Advanced Schema Generator.

Rank Tracker An all-in-one SEO Tool

Get keyword suggestions, analyze your competition with Rank Tracker’s competitive intelligence engine, track rankings whatever way you prefer (daily sequential reports or monthly reports) 

This extremely affordable tool is darn good to say the least! It’s so good it might just get you ahead of your competitors!

With Rank Tracker you can see your competitors and watch their search engine rank. You’ll never drop in the rankings again because with Rank Tracker, you have all of the intelligence and tactics you need to beat them!

Some of Rank Tracker Main features

  • Rank tracking.
  • Keyword research.
  • SEO reports.
  • Traffic metrics.
  • Easy data management.
  • Flexible settings.
  • Search safety.

Google My Business Listing & Much More

Google My Business is like a social life for your business. You can now answer questions, share photos and reviews of the business with anyone in your circle on Google Search and Maps whether they have a Google account or not!

Connect with your customers in a whole new way. Whether you plan to post on Google+ or set up a hangout, with a Google Account Business Profile, you have an easy-to-use platform for staying top of mind and managing your visibility locally.

Give yourself the edge by connecting closely with potential and active consumers who are looking for what they want from businesses like yours – wherever they are.

Some Google Business features

  • Manage how your local business appears on Google Search and Maps.
  • Edit your business information (e.g., address, phone number, and hours).
  • Respond to reviews, questions, and messages from customers.
  • Share new photos and post updates on special offers and events.

Google Search Console (GSC)-

Google Search Console integration with analytics

The data in your Google Search Console (GSC) is a huge asset to you as a business owner. Browsing through it on a regular basis can help you uncover issues and opportunities that might otherwise escape you.

Just where do you find exactly what you want? GSC can be a bit overwhelming, especially if you don’t know much about it or just got started.

Total clicks for your website, Total impressions, CTR which is the click through rate of visitors to your site all right at your fingertips.

Not to mention core web vitals, user experience and so much more.

Google Search Console Features

  • Search traffic  
  • Analyze your site’s impressions,
  • clicks, and position  
  • Submit sitemaps and individual URLs for crawling
  • URL Inspection tool provides detailed crawl, index, and serving information about your pages,

Google Analytics Integrate with GSC

As we all know, Google Analytics is a handy and free, browser-based website statistics service. However, most of us don’t realize that there are many ways to get detailed web-site statistics that Google Analytics cannot tell us.

One of the best ways to get these statistics is by using Google Tag Manager, Console and Data Studio to make sure to link it all up for all your dashboards to pull all of their amazing Data points together.

Knowing exactly how long visitors stay on your web pages? What are bounce rates like?

where they go when they stay on your site are invaluable insights for any business.

Google Analytics Features

  • URL destination
  • Campaign Measurement: Traffic
  • Goals: Website conversions & user activity
  • Audience reports:
  • Flow visualization
  • Analytics data

BuzzSumo Discover Content Ideas Sharpish

If you want your content to go viral, you need the most engaging content possible. Buzz Sumo breaks down social engagement into bite-sized pieces so that you can generate ideas with better insights, create compelling high-performing content, monitor all your coverage in one place and find other influencers fast!

The smart and easy way to analyze how well-shared your story is on social media. Buzz Sumo gives you the competitive advantage by showing you what works and letting your imagination run wild with new ideas.

Have all the best content creation tools in one place. See how your competitors are doing, get great data from 8 billion articles on social engagement, find out where influencers spend time online to reach them and more!

Buzz Sumo features

  • Features of Buzz Sumo is its most shared content report.
  • Carry Out Content Analysis.
  • See What’s Trending Now.
  • Find Twitter Influencers.
  • Set Up Real-Time Monitoring.

Keyword Surfer

Google Chrome Extension for SEO Experts, small to medium size businesses and everyone in between.

Better Google searches are a click away. Keyword Surfer is your free assistant for easy keyword research with tons of helpful features that’ll stimulate your creativity and get you insights to power SEO, social media campaigns, video content and so much more!

With an intuitive interface based on Google’s own search language, explore the power of instant information about any topic in seconds!

Is keyword research pricey?

No problem. Discover interesting keyword suggestions by category (e.g., Health Insurance, Clothing),

which will help broaden your POVs/opinions from just what you originally searched for to a new perspective in minutes!

When you have an idea but need keywords before you start writing, let Keyword Surfer guide the way.

With keyword research data instantly available for Google Search in the box labeled “Ads related to” on the right side of search results, all your creative juices will be flowing like never before.

They’ve also got content guidelines too so that your articles and blog posts are well-informed and written by people who know what they’re talking about.

Keyword Surfer is perfect for new businesses covering topics from A-Z, bloggers with a hard deadline (1 week!) or looking to stay relevant through any other form of online promotion!

This product is priced at $0 dollars – one hundred percent free of charge – meaning there’s really just no down side to using it for your advantage.

Keyword Surfer features

  • Average word count (aka content length)
  • Keyword density and frequency.
  • Use of partial match keywords.
  • Hidden content.
  • Page speed.
  • Characters count in title tags.
  • Alt text.

SEO Quake

This is a software that monitors search engine ranking and generates Keyword Density Data, Page Audits, you can check Internal & external links all for free yes that is rite all free how cool is that? pop it on your chrome extension list and off you go!

Some of SEO Quake Main features

  • Conduct on-page SEO audit in a flash.
  • Examine internal and external links.
  • Compare domains and URLs in real time.
  • Export all data into a file.


Longtail Keyword Suggestion Tool

There software taps into autocomplete data from search engines like Google and then comes up with some awesome longtail keywords suggestions in a very unique way!

Services like these empower marketers to optimize their digital presence while targeting their specific consumers.

Some of Answerthepublic’s Main features

  • Public Relations
  • Consumer Research
  • SEO
  • Content Marketing
  • Paid Media

Mangools SEO Software Review

Mangools SEO software is a cheaper alternative to the big companies on the market and offers their software via five apps in a neat dashboard:

Mangools toolset of 5 apps are:

  • KW Finder
  • SERP Checker
  • SERP Watcher
  • Link Miner
  • Site Profiler

It is quite simple to set up and soon as you log in to the dashboard you will see the five apps & your usage will depend on what subscription you signed up for. free trial lasts 5-7 days approx.

Some top things you can do with Mangool SEO Tools:

  • Find hidden long tail keywords you will be amazed at how much traffic this can generate
  • Find your competitor’s keywords if you are losing traffic, you are losing money, find out exactly what keywords are driving traffic within your niche
  • Google Suggest keyword source allows you to extract competitors keywords suggestion related KWs and much more
  • Organize keywords with keyword lists to keep track of your KW Map. This will help you track your SEO plan and adjust any content over time
  • Import keywords in bulk is a massive time saver allowing you to work at scale
  • Filter keywords that aren’t profitable and not only save time save your content team from going in the wrong direction
  • Local keyword research allows you to pinpoint in localized search terms for you or your clients SEO campaigns
  • The most accurate keyword difficulty which is huge advantage to know how difficult your SEO campaign will be this allows for far more exact planning of your content
  • Search volume and keyword metrics gives you the exact data you need to know to plan your keyword map for your content
  • SERP analysis and SEO metrics to keep an eye not only on how you are ranking but also on how your competitors are doing in the SERPs

SEO Minion

SEO tasks such as On-Page SEO

SEO Minion is a fully automated chrome extension SEO tool designed to boost your keyword rankings, send traffic and make more money.

It combines the functionality of popular SEO tools like Scrapebox and GSA SER into one powerful application.

Some of SEO Minion Main Features

  • Analyze On-Page SEO.
  • Analyze the HTML of the page you’re currently viewing just as you would if using Moz Bar’s Page Analysis feature (See our Moz Bar review and case studies). …
  • Link Checker. …
  • SERP Preview Tool. …
  • Simulate Multi-Location SERP. …
  • Download PAA.

Good luck with your SEO Plans

We know it’s a bigger SEO Tools list than you thought, we wrote this list as we know it can be daunting starting out online & getting to grips with your SEO, knowing you need to get noticed & found. We hope it helps you out, if you are a new Agency or a fledging business that is trying to save some cash flow, all of these tools cost money barring the totally free that said they all offer part access, some more than others & this should help you in your SEO aims.

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